Advertising

Essential Questions:

 * How is the producer-text-receiver relationship affected by the author's intention, the language used, and the contexts in which the text is created and received?
 * How do advertisements target a specific audience and influence their behavior?
 * How are visual literacies are similar to and different from traditional literacy? How can we analyze visual texts?
 * How do advertisements manipulate our values? How can we make wise decisions?

Learning Outcomes:

 * Examine different forms of communication within the media.
 * Show an awareness of the potential for educational, political, or ideological influence of the media.
 * Show the way mass media use language and image to inform, persuade, or entertain.

Lesson 1: What Makes Good Advertisements? (09/24/2012)
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Lesson 3-8: Advertising Techniques (09/26/2012-)


Today we will learn about advertising techniques and how to analyze advertisements. You will split into groups of three. Each group will be responsible for creating a lesson to teach one of the following websites to the class. Your lesson will be 30 minutes long and will require some form of visual. I have attached a basic lesson plan outline to this page. You will need to submit the lesson plan to me **before** you present your lesson to the class.

Analyzing Advertising 15 Basic Appeals in Advertising Advertising's Most Commonly Used Adjectives and Verbs Making Sense of Ads Codes and Conventions in Media How to Analyze an Advertisement Media Studies Glossary of Terms

Examples of Advertisements: The Creative Lounge Best Ads on TV Adflip Advertising Age Creativity 70 Creative Advertisements That Make You Look Twice



Lesson 9: The Merchants of Cool (11/11/11)
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Lesson 10: Last Presentation (11/14/2011)
In Class Assignment: Write Two Discussion Questions for //The Merchants of Cool//

Lesson 11: Discussion (11/16/2011)


Today we will discuss //The Merchants of Cool//.

In Class Assignment: Create an account at glogster.com. Make a multi-media poster using advertisements to demonstrate teen culture. You may use print ads, slogans and commercials, but your ads must all be in English. Your poster should address the question: What does it mean to be a teen today? Embed your poster on the "Teen Culture and Advertisements" projects page.

Lesson 12: Research (11/17/2011)
Today you will research the ways in which the media, especially advertising, portrays gender. You will create a prezi using specific advertisements as support. On Monday, you will present your findings to the class.

Lesson 13: Exploring Gender and Its Portrayal (11/21/2011)
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How to Read A Content Analysis of Gender Differences in Children's Advertising Gender Roles in Advertising Peter Gendered Media: The Influence of Media on Views of Gender Daniel Gender Stereotypes in Advertising Dong Joo Gender Differences Found in How Commercials Influence Us Gender Role Stereotyping in Television Commercials: The Case of Singapore Impact of Media Images on Body Image and Behaviors Catherine S Mirrors of Masculinity: Representation and Identity in Advertising Images The Dual Impact of Gender Identity on Preferences for Sex-Specific Stimuli The Selling of Gender Identity Ye Sol Marketing Masculinity: Gender Identity and Popular Magazines Television Advertising: Its Effects on Development and Reinforcement of Gender Identity The Influence of TV Advertising on Gender Identity Media Portrayals of Girls and Women Seo Jung Media Portrayals of Men and MasculinitySang Hyun Reflections of Girls in the Media Tiffany Gender Ads Gender Targeting in Print Ads Is Gender Stereotyping More Prevalent in Masculine Countries? Madison Avenue Versus the Feminine Mystique Catherine C Searching for the New Boy Advertising and Gender Does Gender Targeted Advertising Work? Sharon Gender-Pitched Advertisements: Do Men and Women See the Same Thing? Representations of Masculinity and Femininity in Advertisements Advertising, Gender and Sex: What's Wrong with a Little Objectification? Gender Stereotyping in Advertising Andrew Evolution of Gender Roles Portrayed in Physics Today Gender Portrayal Guidelines Chantelle EU Wants to Ban Sexist TV Commercails Nemo Media and Gender Stereotyping JiIn Timing Right for Advertisers to Prey on Men's Vulnerabilities Sexism and Soda: Dr. Pepper's New Campaign a Failure Patrick Ad Blasted for Demeaning Women Emerging Political Correctness

HWK: Choose one of the articles above (one article per student, no repeats) and create a graphic organizer to represent what you learned. Your organizer must include the main ideas of the article, the text type (academic journal article, feature news article, opinion column, etc.), the language used (emotional, biased, etc. with examples) and the reliability of the information. This will be due when we return from our November break.

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Summative Assessments
FOA: You will present a FOA on one of the texts we studied in the Advertising unit. You may choose to present on one of the advertisements we looked at/watched, one of the videos we watched in class, or one of the articles you read earlier. You may present in groups or individually. We will be presenting the last week of classes and during the final exam block. This FOA will count as your final exam for this class.

WT: You will also create a Written Task exploring the material we covered in this unit. This time you will need to come up with your own ideas. You will use the prewriting sheet attached to brainstorm 2 written task ideas. You will each meet with me on November 29 to present your ideas. I will help you decide which WT you will choose to complete. Your written task rough draft will be due for peer review the day we return from Christmas break (January 9).