Introduction+to+Media

= Media Giants and Bias  =



Essential Questions

 * How is the producer-text-receiver relationship affected by author's intention, the language used, and the contexts in which the text is created and received?
 * How does media proliferation affect our perceptions of our culture and the decisions we make?
 * How is the meaning of a text affected by the purpose for which it was created and the motives of the producer?
 * How is the creation of media texts affected by the perceptions of the receivers' desires? How are those desires perpetuated by the media texts created?
 * How can wisdom and faith help us sort through the messages we are bombarded with in our daily lives in order to live according to our values?

Learning Outcomes:

 * Examine different forms of communication within the media.
 * Show an awareness of the potential for educational, political, or ideological influence of the media.
 * Show the way mass media use language and image to inform, persuade, or entertain.

Lesson 1: The Media in Our Lives (08/12/2011)
 Media Field Trip: A Walk around O-Jung Dong Homework: In your small groups, categorize the media examples you found. Make a powerpoint (using googledocs) to present your categories. Each category should be represented by 1-2 photos. Share your googledoc with me. 

Lesson 2: Media Addiction? (08/15/2011)
media type="youtube" key="TUGmcb3mhLM" height="349" width="560" Read the articles assigned to your group and be prepared to present their information in class. Game-Addicted South Korean Teens Recover Boot Camp Style Girl Starved to Death While Parents Raised Virtual Child in Online Game Gamers Death Linked to "Marathon Session with His XBox Social Media Addiction: Engage the Brain before Believing 24 Hours: Unplugged South Korea Cracks Down on Gaming Addiction

Hwk: Bring 2 original discussion questions based on the class reading for discussion next class. Respond to the following prompt: What role does media play in your life? How do you think media affects your perception of your culture? How does it affect your decisions? Use proper essay structure (introduction, body, conclusion). Post your reflection on the discussions page for this unit.

Lesson 3: What is News? What makes the News? (08/17/2011)
One Minute World News BBC's What is the News? Defining News What Is News?

Hwk: Respond to the following prompt on the wiki discussion page: What role does media play in your life? How do you think the media affects your perception of your culture? How does it affect your decisions? Your response should follow proper essay format, including and introduction, body and conclusion.

Lesson 4: Analyzing the News (08/18/2011)


Hwk: Annotate Karachi's Child Victims of Ethnic Violence and 4 Killed as Ethnic Violence Rages. Determine if the articles are hard news or features. Bring your annotated copy of the articles next class. Be prepared to discuss and justify your findings.

Lesson 5: Analyzing Bias (08/22/2011)
Today I will be absent from class. Please read through the powerpoint below. When you have finished, create your own powerpoint in your table groups using googledocs. Your powerpoint should have examples of each of the types of bias. Share your powerpoint with me.

Lesson 6: The Effects of Bias (08/23/2011)
media type="youtube" key="4Oq9xc7e9GY" height="345" width="420"

Please reread the articles about violence in Pakistan (from lesson 4) and identify the types of bias evident in the articles. Be prepared to discuss these examples of bias next class.

Lessons 10 and 11: Presentations (09/01/2011 and 09/02/2011)
[] [|http://prezi.com/m5gl3pp7veaf/edit/?auth_key=o4s5pyp&follow=choica2013@tciscommunity.com#10_27193272] [] []

Lesson 12: What are Media Giants? (09/05/2011)
media type="youtube" key="9conJDcYRJU" height="345" width="420"
 * Vivendi Universal
 * AOL/Time Warner
 * GE
 * Sony
 * News Coporation
 * Viacom
 * Disney

Today you will research a media giant in a small group and create a poster detailing your discoveries. Research the following topics to complete your research. Be sure to include a bibliography on the back of your poster. Be prepared to briefly present your poster to the class.
 * The company’s holdings (subsidiaries, etc.) including multi-national holdings (How does this affect the company’s impact?)
 * <span style="font-family: Arial,sans-serif;">The names of the members of the board of trustees (How does this affect the messages the company gives?)
 * <span style="font-family: Arial,sans-serif;">The CEO (What gender? What is the CEO's background -wealthy/poor, education, etc.? How did he/she come to power? How does this person relate to others) This information must be based on at least two sources
 * <span style="font-family: Arial,sans-serif;">The history of the company (How does this affect the types of information the company publishes and the messages sent out?)
 * <span style="font-family: Arial,sans-serif;">Any changes/evolution the company has undergone since 2000 (Have new companies or trustees been added? How does this affect the ideas the company transmits?)
 * <span style="font-family: Arial,sans-serif;">The positions it takes on major social issues (choose at least three). This may take some inferring on your part. (What actions do the companies take? What evidence do you have of this? Do these actions support their claims?)
 * <span style="font-family: Arial,sans-serif;">In what way does this company tend to bias the information it transmits to the public (political, social, economic, entertainment, etc.); use at least two specific examples (Explain.)
 * <span style="font-family: Arial,sans-serif;">How is the company doing financially? Is stock up or down? What might contribute to this?
 * <span style="font-family: Arial,sans-serif;">Cite your information use proper MLA format

Sources to look at: (These sources are just a starting point. You will need to use more in order to complete the assignment.) Global 500 Fortune 500 CNN Money Markets The New Internationalist The Global Media Giants Ownership Chart: The Big Six Who Owns What The Global Media Giants The New Media Giants Media Giants Stop Big Media Vivendi Universal AOL Time Warner Sony News Corporation Bertlesmann Viacom The Disney Company GE

**Lesson 13: Analyzing the News II (09/06/2011)**
Foreign Policy: interventions after Libya Libya: A small war with big consequences Learning from the UK riots UK riots: to understand is not to condone

Lesson 14: More on Media Giants (09/08/2011)
After your presentations, outline your response to 5 of the questions below in preparation for a group discussion:


 * If a companies members of the board of trustees and/or dominate stake holders a predominately of the same ethnic background, how do you think this could affect the information sent to the audience?
 * Does your Media Giant usually support the left and/or liberal views? Explain giving examples as evidence?
 * Does your Media Giant usually support the right and/or conservative views? Explain giving examples as evidence?
 * <span style="font-family: 'Times New Roman',serif; font-size: 15px; line-height: 28px;">Why are diverse opinions or views important? Why would that matter?
 * How does a few companies control of information affect governments? Is this good or bad? Why?
 * What is freedom of speech? Freedom of the press? How do media conglomorates affect these freedoms?
 * How do media giants affect pop culture? Is this good or bad? Why?
 * Can the purpose of the text (entertainment rather than informational) negate the impacts of bias?
 * <span style="font-family: 'Times New Roman',serif; font-size: 15px; line-height: 28px;">Are the “white men” the only ones likely to inject their perspective into media? Does Korean media include minority voices/perspectives?
 * <span style="font-family: 'Times New Roman',serif; font-size: 15px; line-height: 28px;">Does bias require human references?
 * Do you think media creators are intentionally biasing their creations? What are the implications of intentional bias? Unintentional bias?
 * Are Korean sources racially biased? Why or why not

= =

__Ideals of Journalism__
Rethinking the Roles of Journalism What Is News? Begin at "The Journalist's Role" Principles of Journalism BBC Editorial Values National Press Photographers Association Code of Ethics What Are the Ethics of Online Journalism Society of Professional Journalists' Code of Ethics

__Reality of Journalism__
Journalistic Ideals, Human Values Journalism Lite Is Total Journalistic Objectivity an Unachievable Ideal An Intersection of Ideals Ethical Ideals in Journalism: Civic Uplift or Telling the Truth? Non-Profit Journalism Doesn't Mean Ideology Free Journalism Ideals Weaker than Ever Filtering the News 1 and Filtering the News 2 The Crusaders Ethics, Frames, Terrorism

__More Resources__
Media and Ethics Journalism.org

Lesson 16: Idealism/Realism Discussion (09/20/2011)
Case Study: Newscorp Phone Hacking Scandal Newscorp Phone--Hacking Accusations Probed by the FBI News Corp Under Fire for Phone Hacking Newscorp Director Leading Phone Hack Probe Has Personal Ties to Murdoch Phone Hacking: Ministers Meet Rupert Murdoch's NewsCorp Every Three Days Timeline- Phone Hacking Scandal Hits Newscorp Newscorp to Pay $4.7 Million Over Dowler Hack Phone Hacking: Pressure in United States to Investigate Newscorp Newscorp Phone Hacking Scandal Reaches New Outrage Level Expert: NewCorp Phone Hacking May Have Violated US Law Phone Hacking Scandal Widens: News International Targeted Gordon Brown

HWK: Find an article detailing an example of the media living up to its ideals. Annotate the article and write a brief analysis of how the author uses language to communicate ideas.

Lesson 17 and 18: Sensationalism: Defining a Concept (09/21/2011 and 09/23/2011)
Defining a Concept Sensationalism Techniques News Deconstruction Chart